Favre, a Hall-of-Fame NFL quarterback, knows all about managing pain after making 297 consecutive starts over 19 seasons in the league. Favre, 50, will serve as brand ambassador for the New Jersey-based company.
Why NFL Ironman Brett Favre Has Turned to CBD to Ease His Pain
The Hall-of-Fame quarterback is the latest proponent of the world’s buzziest alternative pain treatment
This is Life After Football, an ongoing series that examines how current and former NFL players, coaches and executives are building a legacy beyond the gridiron.
After making an NFL-record 297 consecutive starts over 19 seasons while playing for the Green Bay Packers, New York Jets and Minnesota Vikings, Brett Favre certainly knows the toll that playing professional football can take on the human body. A three-time MVP who went to 11 Pro Bowls, won a Super Bowl in 2006 and was inducted into the Pro Football Hall of Fame, Favre is also well aware of the havoc that treating that pain can wreak.
Two years ago, the 50-year-old told Sports Illustrated he took as many as 14 Vicodin at once during the 1995 season, when he won the first of his three MVP awards, and that he had to make three separate trips to rehabilitation centers during his career to fight off his dependence on painkillers and alcohol. Given his struggles with addiction, the retired quarterback no longer turns to painkillers to deal with the routine aches and pains he still experiences from a life in football.
That’s what compelled Favre decided to start using CBD, the currently booming alternative medicine that’s derived from cannabis but contains no THC and — vitally for Favre — isn’t habit-forming.
“I had a bad experience with pain meds and was addicted like no one else. I mean, I was about as hooked as you could get,” Favre tells InsideHook. “I don’t want to take anything I can get addicted to and I don’t. When the product was presented to me, my first thought was, ‘Well, I don’t want to be involved in this.’ So I tried the product. It works and it’s non-THC, which is important. Some people probably could care less, but most probably are like me.”
Favre, who was impressed enough with the product to partner with nascent brand Green Eagle as a spokesman, now uses CBD on a semi-regular basis, and says he “absolutely” would have used CBD during his playing days if it was available and allowed by the NFL.
“I wish it would have been around way back when,” he says. “There was a time when there was a product called DMSO. It’s banned now, but my first five to eight years, that product was available. It looked like olive oil and you would rub it on. I had numerous sprained ankles in my career, bad sprains, and when you’d rub this oil or cream on, there was no doubt it worked. You could feel it. It had a sensation and it reeked. It came out of your pores and breath and just reeked of rotten oysters or something. But I’d rub it on, and within 20 or 30 minutes, I was practicing like there was nothing bothering me. I came to find out it was used in horse racing. If a horse was sore, they would rub it on them prior to a race. There’s no doubt there was stuff in it a doctor today would cringe at, thinking a person used that. I wonder what long-term effect that’s going to have on me, because something that strong that worked that well can’t be good for you. Fast forward to CBD. I hope it gets in the mainstream American lifestyle soon. Not to help me, because my days of playing are over, but for present players. I absolutely would recommend it for general aches and pains.”
For Favre, who had been approached about endorsing CBD products in the past, it is important to let people know there are alternatives to dealing with pain in the way that he did.
“I’m not qualified in a lot of things, but I think this is one where I certainly qualify, as far as giving a testimonial. There’s no doubt,” he says. “I have no problems talking about my past, because I know I’ve helped so many people by raising awareness. It can happen to anyone, and it’s better to not take something or drink something. Find an alternative. There probably were alternatives in 1992 when I started taking pain pills, but there are certainly way more safe alternatives today. The least likely of people to be addicted to something have become addicted to painkillers, because it’s just that dangerous and strong.”
Favre is optimistic the NFL, which has dragged its feet about making non-traditional painkillers legal within the league but did make some concessions within the latest CBA agreement, will be forced to prioritize player health as the league attempts to play its season in the midst of the COVID-19 pandemic.
“More so than any other time in NFL history will the health of the player is being scrutinized,” he says. “The NFL is very, very reluctant to venture out of their realm of how they think things should be done. I know that firsthand because of the concussions. They do not want to acknowledge that concussions are a problem. You and I both know, like everyone else, concussions are a major problem. But they don’t really want to hear anything about treatments or anything like that, which is crazy. Who knows what they’ll do with this product, but I’m hoping they’ll give it a try.”
That said, Favre cautions not to expect miracles from Green Eagle or any other CBD product.
“There are some days I feel great. Other days, a shoulder may bother me or a calf, just general stuff. It sucks getting old, by the way,” he says. “That’s when I use it. It’s not an everyday thing because I don’t need it every day. If you’ve got a fractured vertebra, this roll-on pain cream is not going to work. But if you have tendonitis in your elbow that flares up from time to time, I absolutely would tell you to use it, and think without a shadow of a doubt it would work on it.”
NFL great Brett Favre backs CBD brand Green Eagle in latest business venture
Favre, 50, will serve as brand ambassador for the New Jersey-based company.
After years contending with the aches and pains of professional football, former NFL great Brett Favre has partnered with Green Eagle, a CBD brand that bills its products as a safe method of pain management.
Favre, 50, will serve as brand ambassador for the New Jersey-based company, which sells as a variety of CBD products, including topical creams and sprays, meant to help with muscle recovery and pain relief. The former Green Bay Packers star, who has been open about his past struggles with an addiction to painkillers during his lengthy NFL career, said he agreed to work with Green Eagle after learning CBD did not have addictive qualities.
“I’ve turned down a lot of endorsements over my career simply because it just wasn’t a good fit,” Favre told FOX Business. “But this was a product that I could relate to because it works. I’ve tried it, it’s drug-free, and I can certainly speak volumes about what pain pills can do to you. Any alternative to addictive pain relief, I’m for, and this is one of them.”
Brett Favre will serve as brand ambassador for CBD brand Green Eagle. (Green Eagle)
Favre, 50, is the latest of several NFL players to partner with a CBD brand amid an ongoing surge in demand for the products. Tampa Bay Buccaneers star tight end Rob Gronkowski, former Denver Broncos running back Terrell Davis and former Detroit Lions wide receiver Calvin Johnson have all advocated CBD is a safer alternative to opioid-based pain medications.
The terms of Favre’s deal with Green Eagle were not disclosed.
A hemp derivative, CBD does not contain THC, the psychoactive compound found in marijuana. The NFL has softened its strict stance on marijuana in recent years, even launching studies about its potential use for player pain relief. However, the league does not allow its teams or active players to partner with CBD brands.
“The first time I was exposed to pain pills was after a third-degree separation of my left shoulder in year two in Green Bay,” Favre said. “Honestly, I don’t know how much a CBD product would have helped, but I can think of tons of aches and pains I had that it would have helped. I do think at some point, when people become knowledgeable about it and realize that not all of it has THC in it and it works, I think it will become more mainstream, certainly in sports.”
A three-time NFL MVP, Favre has remained one of football’s most marketable figures in the years since his retirement. His endorsement portfolio includes deals with Wrangler Jeans and Copper Fit.
Favre said he sees CBD as a useful tool for NFL players, who maintain rigorous year-round training schedules.
“There’s so much pain involved in playing,” Favre said. “Obviously it’s a violent sport and even in the offseason, injuries linger. You really can’t time off and so you’re lifting weights, you’re running. The NFL players, I’d say probably 99% do what they need to do, some more so than others, but that puts a lot of stress on your body.”